Move · canonical

Captured Judgment

Surface the founder's or expert's tacit buyer judgment, and turn it into a lens, phrase, or workflow that other people can use.

When to use

The founder keeps saying "I just know when a buyer is serious".
Marketing copy sounds generic because the real buyer judgment was never made speakable.
You want to turn a "feel" into something a junior team member can apply.

Do not flatten the captured judgment into a dead SOP. The point is to preserve the founder's seeing, not to replace it with a checklist.

Captured Judgment — prompt version

Use when: Triggering the Captured Judgment move in AI or self-questioning.

Name three buyer behaviours the founder instantly recognises. Turn each into a question a junior team member could ask on the next call.

Caution: Always read the result against a real example before trusting it.